Branded Segments

Earmax push brands to move beyond standard host-read ads and into branded podcast segments. Bespoke, in-show integrations that deliver stronger engagement, higher retention and better conversions.

The segments feel native to the show’s voice and structure, where instead of interrupting the listener, branded moments become the content, driving deeper brand recall and long lasting brand affinity.

Feeld x Sensory Overload: Dating Branded Segment

A bold, humour-driven Feeld segment across 3 episodes in this podcast integration where the host was able to weave in Feeld brand messaging and personal experiences using the app. This drove a significant amount of app downloads from links in the episode description.

In total the integration with Sensory Overload resulted in over 140,000 downloads and 368,466 branded minutes across the three episodes, with extended engagement across his socials like Tiktok.

NordVPN x Bloke in a Bar: Defence Branded Segment

A narrative NordVPN segment delivered by Bloke in a Bar, combining personal anecdotes with practical VPN benefits, whilst emphasising their core product feature around Security & Defence.

Resulted in meeting NordVPN’s ROAS target as well as high brand affinity, with audiences actively commenting across socials recommending their ‘NordVPN defence play of the week’.

She Said What? x Feeld: Dating Q&A Segment

Alyssa hosted a Feeld-backed Q&A covering queer dating, bisexual identity and communication. Many of the people on Feeld identify in this way and Alyssa and her audience are completely aligned with the brand.

There are branded segments in every episode of Alyssa’s Feeld integration and resulted in lots of engagement with her community across her different channels, with XX branded minutes in the first episode alone.

Bittersweet x Feeld: “Bitter or Sweet?” Guest Segment

Feeld integrated into Bittersweet’s interactive guest segment, reflecting on dating stories, identity and connection, which are all key parts of Feeld’s product and brand identity.

The Bittersweet podcast is completely independent and so there was a lot more flexibility, where the branded segments ended up being a key part of these episodes, with one lasting 13 minutes in total. For this highly targeted and engaged audience, the value went far beyond the impressions from the campaign.

The Result

Branded podcast segments turn advertising into content audiences want to hear. When brands integrate naturally into the conversation, retention rises, reach multiplies, and conversions improve.