Articles

Fortunately tracking capabilities have come a long way since I first started working in the world of podcasting and it means we can now measure success more accurately.

Most advertisers or any podcast listener will now know what a host-read ad is, however too often I hear ads that are exactly that, simply read.

I attended London The Podcast Show 2024 and it was clear that advertisers, podcasters and people working within audio all had different, even contradictory, definitions for some of the most important metrics in podcasting.