Targeting B2B Podcast Audiences

Vanta have partnered with Earmax to track Leads and get more granular with their podcast advertising strategy, where they want to target both ‘Up Market’ and ‘Start Up’ business audiences.

Media Plan

Earmax have brokered deals with the largest global business publications, where Vanta are in their premium ad slots, targeting their Australian audiences only, the first time this has been done with many of the publishers in question. We have also looked outside the usual channels to find the most contextually relevant podcasters for Start Ups.

Start Ups

Maximum Impact

We are already seeing higher conversion rates with this highly targeted media plan and aligned messaging, where an even higher percentage of website visitors are also converting to Leads straight away.