Targeting Personal Finance Audiences for PocketSmith

PocketSmith are a personal finance software company based in New Zealand, and Earmax are helping to raise awareness of the brand and drive sign ups in both Australia and the UK.

We are running host-endorsed integrations with the most relevant podcasts and hosts in each country, where they are all now users of PocketSmith, meaning they can authentically recommend the product to their audience, who are all actively seeking out advice on how to manage their finances.

The ads are baked into the episode with links in the episode description, where all the episodes are also on topic. These segments also extend to the podcast social media pages, driving additional organic growth.

Conversation Of Money Sponsorship

Investing Compass Sponsorship

Maximum Impact

Using the links in the description and unique landing pages we are able to track exactly which podcasts are driving the most conversions, continuously optimising for future campaigns.