The Brief

NordVPN are one of the biggest podcast advertisers globally, and they have partnered with Earmax to help maximise their investment in the Australian market. The key metric for them is Return On Ad Spend and we have partnered with some of the best podcasts in Australia to drive sign ups and purchases. 

The Creative

The Media Plan

We partnered with podcasts that spoke to NordVPN’s key target demographic, working with Australian hosts to communicate Nord’s USPs on security and streaming abroad. With independent podcast Bloke In A Bar we ran an Omni-channel campaign and created a new ‘Defence Play Of The Week’ segment on the show, utilising the assets to reach audiences across audio, YouTube, Instagram and Facebook.

The Results

Through links in all the episode description per show we were able to track exactly how many people purchased NordVPN through each show, and help inform the strategy for future campaigns.