The Brief

This ultra-targeted podcast sponsorship places Knose Pet Insurance as long term sponsor of The Doggy Pod, with one of the most reputable vets in Australia.

We worked with Dr. Zammit and Knose to find the right balance of personal anecdotes and brand messaging, understanding the product and its practical benefits. The ad was integrated into the podcast’s natural conversation, framed around relatable pet ownership moments.

Delivered from Dr. Zammit’s perspective, the message felt credible, conversational, and aligned with audience expectations while maintaining engagement rather than disrupting it.

The Creative

The Results

With tracking pixels set up and links to the Knose website in all episode descriptions we're able to track all traffic driven to the website from the podcast, as well as Leads and sign ups.