The Brief

The True Crime audience aligns perfectly with Explore Worldwide’s target customers and through contextually relevant creative, we were able to overcome any concerns about brand safety.

Instead of a broad targeting approach based purely on demographics, we achieved the same amount of reach, at the same cost, in a category where audiences are extremely engaged. 

We served ads that would evoke an emotional reaction and drive consideration, contributing to a 23% YoY increase in global web traffic and a 25% YoY increase in booked revenue. 

The Creative

Maximum Impact

The campaign delivered extensive reach and more importantly website traffic and purchases, without needing the usual promo code or discount. 

The Visit-through-rate was far higher than industry benchmarks for 30 second brand ads, with one network driving a 7% Visit-Through-Rate and a $5 Cost-Per-Visit. More campaign details can be found within this Mi3 article.