Omnichannel Campaigns

Podcast audiences don’t just listen - they watch, scroll and discover their favourite creators across YouTube, TikTok, Instagram and Shorts.

Earmax builds omnichannel podcast campaigns that amplify a single in-episode moment across every channel, driving higher reach, stronger recall and measurable performance.

This approach has powered results across categories including tech, dating, lifestyle and entertainment.

NordVPN x Bloke in a Bar: Defence Play of The Week

A narrative-led branded moment across the Podcast, YouTube & Instagram, dialling up NordVPN’s defence and security credentials with listeners.

Resulted in meeting NordVPN’s ROAS target as well as high brand affinity, with audiences actively commenting across socials recommending their ‘NordVPN defence play of the week’.

Sensory Overload x Feeld: Tiktok Extension

An in-episode branded segment repurposed into platform-native video across Podcast, YouTube, Instagram & TikTok.

The integration not only tracked app downloads for Feeld through links in the description, but also resulted in a larger reach capitalising on the host’s strong social audiences, with the above Tiktok amassing an extra 86,000 views alone.

Maximum Impact

Omnichannel podcast advertising multiplies impact by meeting audiences where they already spend their time; across audio and video platforms. 

Earmax transforms a single branded segment into a high-performance content ecosystem, delivering stronger engagement, broader reach and meaningful results for brands across every channel.