Brief

Earmax has recently worked with a combination of 15 hosts of the most contextually relevant podcasts across the UK and Australia to build Explore Worldwide’s brand, drive consideration, generate website traffic and attributed sales.

Whether contextually relevant for their target demographic or the tours they offer, the recent results (detail below) have been the best yet.

Brand Ads

The Creative

We work closely with the hosts to ensure their ad reads are authentic and personal, whilst getting across the features that make Explore Worldwide so unique.

Maximum Impact

Explore experienced their best January sale period to date and the podcasts included in the January brand campaign drove the most traffic to the website we’ve seen.

Some of the podcasts selected drove over a 5% Visit-Through-Rate, well above industry benchmarks, and without the need for a promo code.

"We've worked with Earmax on a number of host-read campaigns now and the effort and skill they put into planning the campaign and developing the scripts makes all the difference in host reads that are authentic, personal and ultimately more meaningful to the audience."

Dominique McDermott, Senior Audio Strategy Manager at News Corp