The Brief

Feeld set out to reach open-minded, emotionally curious listeners and build a deeper cultural conversation around modern connection. Instead of traditional ads, the brand wanted integrations that felt honest, fluid and truly native to the podcasts people trust. Earmax was engaged to deliver a creator-led campaign which would educate, engage and convert without disrupting the listener experience.

Media Plan

Across Q4 of 2025, we partnered with different Australian podcasts known for candid, progressive storytelling. Each creator received a bespoke script tailored to their tone of voice and Feeld’s values of curiosity, inclusivity and exploration.

Episodes were extended across YouTube, Reels and TikTok, creating an Omnichannel campaign where single moments became high-performing pieces of social video.

Sensory Overload – Branded Segment

A bold, humour-led Feeld segment woven effortlessly into each episode. Host Bill integrated the brand with ease, sharing personal experiences in a style that felt unfiltered and entirely native to the show.

Over the campaign Bill’s podcast generated 140,000 downloads and 368,466 branded minutes across the three episodes, as well as significant engagement through his social channels, including over 80,000 views on his Tiktok extension which you can view here.

She Said What? – Host-Read Integration

Alyssa delivered a Feeld-aligned dating Q&A exploring queer identity, bisexuality, communication and community, themes deeply connected to her audience and Feeld’s core user base.

The result was a series of natural, intriguing integrations that spoke directly to her listeners and felt completely organic within the show, where all conversions were tracked through links in the description. She also included branded segments which you can view here.

The Relatables – Host Read Integration

Feeld’s message was brought to life through a visual, conversational host-read, which was also promoted across their Instagram Stories.

Over 100,000 podcast downloads across the campaign across episodes and strong, sustained engagement across social video, where app downloads were tracked through links in the description.

Bittersweet – “Bitter or Sweet?”

The Power of Host-Reads & Branded Segments. These segments explored dating stories, identity and personal growth; topics that sit at the heart of Feeld’s brand.

As an independent podcast, Bittersweet‘s content resonated deeply with listeners, generating branded minutes far beyond standard impression-based value.

Maximum Impact

Feeld’s campaign reached hundreds of thousands of listeners and viewers across podcast and social ecosystems. By leaning into honesty, identity and curiosity - themes listeners already tune in for - Feeld’s integrations became content people wanted to engage with, not advertising they skipped.