The Brief

Earmax commissioned 5 independent podcasters to create an Explore Worldwide themed mini-series. Episodes are aligned with existing content and avaialble on their usual podcast feed, ensuring no loss of regular audience. 

Each episode is based on a destination or tour offered by Explore Worldwide, and features a host-endorsed message encouraging listeners to visit Explore’s website.

The Creative

Maximum impact

The results have generated huge value for Explore, driving traffic to the webste with tracked Leads & Purchases. Explore also now have 30 evergreen branded podcast episodes they can continue to re-share with their audiences across different media touchpoints.

"We've had our podcast listeners messaging us before asking for advice on trips to Japan and whether we offer tours, so when Earmax came to us with this partnership opportunity it made perfect sense!"

Thersa Matsuura, Host of Uncanny Japan