Impactful
Our single-minded goal is to maximise the impact of your podcast campaign.
We achieve this through forensic research into the entire podcast landscape, evaluating the strengths of every show from niche independents to large podcast networks.
Wherever your audience is listening, we work harder to reach them.
We then draw on the experience of our award-winning sister agency Eardrum to create your unforgettable, un-skippable ads and authentic host-read scripts.
Transparent
Until now, podcast media buying has been opaque at best. Simple questions like ‘where have my ads appeared’ or ‘how many people heard them” have gone unanswered.
You need to know where every media dollar is being spent, which is why we choose to work directly with each podcaster and network to ensure full transparency.
Yes, it’s more work for us, but there are no shortcuts when you want to maximise results.
Accountable
Because we know exactly where your ads are being placed, we can track, measure and report the success of each campaign.
This allows us to pivot and iterate - sometimes mid-campaign – to meet your objectives.
With this amount of scrutiny, our post campaign reports are regularly cause for celebration.
Recent campaigns
ANZ BANK
5-in-5 With ANZ is a daily podcast that showcases ANZ’s global financial expertise. Our campaign targeted listeners of weekly podcast shows and featured the 5-in-5 host who successfully encouraged them to make a habit of 5-in-5’s daily update.
Explore Worldwide
The Explore brand is continuing to grow globally and our task was to capture their personality in sound and communicate their point of difference to a very specific demographic in key markets.
A.D. Rattray
We distilled over a 100 years of A.D.Rattray’s stories to creates the Whisky Legends podcast. The theme was based on the evolution of the whisky industry, and the ADR brand story subtly infused throughout.